Ad Exchange Optimization Algorithms on Advertising Networks

Broadcast Routing in Wireless Ad-Hoc Networks: A Particle Swarm optimization Approach

While routing in multi-hop packet radio networks (static Ad-hoc wireless networks), it is crucial to minimize power consumption since nodes are powered by batteries of limited capacity and it is expensive to recharge the device. This paper studies the problem of broadcast routing in radio networks. Given a network with an identified source node, any broadcast routing is considered as a directed...

A New Routing Algorithm for Vehicular Ad-hoc Networks based on Glowworm Swarm Optimization Algorithm

Vehicular ad hoc networks (VANETs) are a particular type of Mobile ad hoc networks (MANET) in which the vehicles are considered as nodes. Due to rapid topology changing and frequent disconnection makes it difficult to design an efficient routing protocol for routing data among vehicles. In this paper, a new routing protocol based on glowworm swarm optimization algorithm is provided. Using the g...

Using Neural Networks and Genetic Algorithms for Modelling and Multi-objective Optimal Heat Exchange through a Tube Bank

In this study, by using a multi-objective optimization technique, the optimal design points of forced convective heat transfer in tubular arrangements were predicted upon the size, pitch and geometric configurations of a tube bank. In this way, the main concern of the study is focused on calculating the most favorable geometric characters which may gain to a maximum heat exchange as well as a m...

Security Games in Online Advertising: Can Ads Help Secure the Web?

Some ISPs are trying to become part of the online advertising market. Such ISPs either: (i) cooperate with online advertising entities (e.g., ad networks) by providing users’ private information to achieve better ad targeting in exchange for a share of the revenue, or (ii) modify the ad traffic on-the-fly such that they divert part of the online advertising revenue for themselves. This is a ver...

Electronic Companion: Yield Optimization of Display Advertising with Ad Exchange